Role of Travel Motivations, Perceived Risks and Travel Constraints on Destination Image and Visit Intention in Medical Tourism : Theoretical model

Authors

Mohammad J. Khan, International Business Section and Departments of School of Management, Universiti Sains Malaysia, Penang, Malaysia
Shankar Chelliah, International Business Section and Departments of School of Management, Universiti Sains Malaysia, Penang, Malaysia
Mahmod S. Haron, Department of Marketing, School of Management, Universiti Sains Malaysia, Penang, Malaysia
Sahrish Ahmed, Departments of Organizational Behaviour, School of Management, Universiti Sains Malaysia, Penang, Malaysia

Abstract

Travel motivations, perceived risks and travel constraints, along with the attributes and characteristics of medical tourism destinations, are important issues in medical tourism. Although the importance of these factors is already known, a comprehensive theoretical model of the decision-making process of medical tourists has yet to be established, analysing the intricate relationships between the different variables involved. This article examines a large body of literature on both medical and conventional tourism in order to propose a comprehensive theoretical framework of medical tourism decision-making. Many facets of this complex phenomenon require further empirical investigation.Keywords:

Publication Date

3-30-2017

First Page

11

Last Page

17

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Khan, Mohammad J.; Chelliah, Shankar; Haron, Mahmod S.; and Ahmed, Sahrish (2017) "Role of Travel Motivations, Perceived Risks and Travel Constraints on Destination Image and Visit Intention in Medical Tourism : Theoretical model," Sultan Qaboos University Medical Journal: Vol. 17: 11-17.
DOI: https://doi.org/10.18295/squmj.2016.17.01.003